MAXAMIZING REVENUE
Longbow Golf Club officially joined the Thompson Golf Group portfolio in October 2022. This well-loved local favorite underwent some strategic operational adjustments under TGM’s stewardship. These changes included a revamped Grille menu tailored to golfers, the introduction of early morning tee times, and the opening of the back 9 for early play, all designed to enhance the overall golfer experience. Longbow Golf Club is primed to harness the existing demand, and customers have already started to appreciate the distinct “TGM Stamp” on the facility. Additionally, Longbow is engaged in a cooperative marketing agreement where the full potential of marketing tools had not been fully realized.
With a fresh perspective and a forward-looking growth vision, Thompson Golf Management has taken the reins, poised to unlock new possibilities for Longbow’s future success.
THE Challenge:
• Under-Marketed Club
• Golf Shop Inventory and Product Mix didn’t match the Patrons
• Poor Execution in Food and Beverage
Results:
• Staff is bought into the Tee Sheet Changes
• Strong Return on Digital and National Marketing
• Revamped Food Program Focusing on Golfers